浅谈中等职业学校市场营销学教学的改革与创新

Reform and innovation of the teaching of market management and sale science in secondary vocational school

市场营销学是一门属于管理学范畴的、与企业的经济活动密切相关的应用性学科。改革市场营销学教学,提高教学质量,对培养应用型、技能型营销人才具有举足轻重的作用。可从培养目标、教学内容、教学方法、教学形式、考评方法五个方面对市场营销教学进行改革与创新。

Market management and sale science is an application subject that belongs to management science and is closely related to the economic activity of enterprise. To reform teaching method and raise teaching quality of market management and sale science has the important role in training management and sale talent of application type and technical ability type. Reform and innovation of the teaching of market management and sale science can be performed from the following five aspects:training goals、teaching contents、teaching methods、teaching forms and examination and comment methods.