试论现代市场营销中的非价格竞争

A Study of the Non-price War in Modern Marketing

在现代市场营销中,商家常采用价格和非价格竞争两种策略。非价格竞争的研究和运用,越来越受到商家的重视。本文从非价格竞争的涵义、非价格竞争的经济学分析和非价格竞争的主要策略,对现代市场营销中的非价格竞争进行探讨。

In modern marketing, business organizations usually use non-price war tactics as well as price war tactics, and they have begun to pay more and more attention to the study and application of the non-price war. This paper make a study of the non-price war in modern marketing from several aspects such as the meaning of the non-price war. the economic analysis of the non-price war and the main tactics of the non-price war,and so on.