浅论企业文化的营销功能

Mclrketing function of enterprise culture.

介绍了中国石化南通石油分公司关于发挥企业文化营销功能的做法和体会:强力打造品牌是发挥企业文化营销功能的根本;密切关注热点是发挥企业文化营销功能的关键;精心构思,独特创意是发挥企业文化营销功能的基础;努力满足客户需求是发挥企业文化营销功能的归宿;真诚提供附加利益是发挥企业文化营销功能的保障。

Practice of SINOPEC Nantong Oil Company to make full use of marketing function of enterprise culture is introduced. Building brand is essential to exploit marketing function of enterprise culture. Playing close attention to hot spots is the key point. Unique originality is the base. Satisfying demands of customers is the target. Providing added value is helpful to exploit marketing function of enterprise culture.