以客户为中心的企业核心竞争力研究

Customer-Oriented Core Competitiveness of Corporations

在激烈的市场竞争中 ,“一对一”营销已是大势所趋 ,只有建立和培养良好的客户关系并以此建立起自己的核心竞争力 ,才能使企业立于不败之地。本文对核心竞争力各构成要素进行简要分析并从客户角度入手研究企业核心竞争力的建立。

The 'One to One Marketing' is the dominant trend in intense market competition. Only by cultivating good customer relations and establishing core competitiveness accordingly can a corporation succeed. The authors analyze briefly the ingredients of core competitiveness and analyzes the establishment of core competitiveness from the angle of customers.