六城市国际母乳代用品销售守则执行情况

Monitoring on the international marketing code of breast-milk substitutes and the Chinese rules on marketing of breast-milk substitute in six big cities of China

目的 了解我国《国际母乳代用品销售守则》和《母乳代用品销售管理办法》的执行情况 ,寻找影响母乳喂养的因素。 方法 使用国际婴儿食品行动联盟提供的标准监测系列表格 ,抽取 6个大中城市 ,采用访谈和观察的方法 ,深入医院和商店进行调查。 结果 被调查的 6月以下婴儿纯母乳喂养率为 2 9.4 % ( 15 / 5 1) ,33.3% ( 6 / 18)的医院正在使用生产商提供的免费奶粉 ,其中5 / 6为爱婴医院 ,72 .2 % ( 13/ 18)的医院不同程度出现印有奶粉生产商标或产品标志的宣传材料、5 5 .6 % ( 10 / 18)的商店出现违规推销奶粉行为 ;被调查的 6家中央和地方电视台均在黄金时段播放婴儿奶粉广告。 结论 公共场所中频繁出现的母乳代用品信息严重干扰了母亲选择哺喂婴儿的方式 。

Objective To evaluate the implement of international marketing code of breast-milk substitutes and the Chinese rules on marketing of breast-milk substitute and to find out factors that have influence on breastfeeding. Methods 51 mothers,18 hospitals and products by 51 companies in six big cities are investigated with standard SIM forms by IBFAN. Results The exclusive breastfeeding rate in visited babies was only 29.4 %.Violations were common in big cities.Mothers and baby carers were exposed in various breast-milk substitutes promotions in public,such as shops,magazines,TV and even in some Baby Friendly Hospitals. Conclusion Frequent appearances of information on breast-milk substitutes in public areas do bother mothers choosing feeding ways for their infants,and weaken breastfeeding.Our government and authorities should revise and strengthen the implement of relative laws and rules.