浅议驰名商标的认定与保护

A Brief Discussion About the Certificate and Protection of the Well-Known Trademark

驰名商标作为一种无形资产 ,意味着更高的市场占有率和收益 ,其在市场经济条件下的价值日益突出。当前 ,我国驰名商标的认定和保护制度尚处在初创阶段 ,在驰名商标的认定模式、认定标准、认定机构以及权利行使的范围、域名保护等方面 ,仍需进一步加以改进和完善 。

As one kind of intangible assets, the well-known trademark means higher market share and yield. It is becoming increasingly important under market economy. Currently, the system in our country for the certificate and protection of well-known trademark is still in the very beginning stage. Further improvements are necessary for protecting the well-known trademark, in the aspects of the well-known trademark certificate mode, the certificate standard, the certificate institution, the applied scope and the domain name protection, etc.