论广告中的暗示

On the implications of the advertisements

广告已经成为商业活动中不可缺少的手段 ,成功的广告是以心理科学为理论基础的 ,广告设计者要在分析受众心理的前提下 ,利用一些心理方法来取得预期的效果。暗示作为一种心理方法 ,在广告中的心理效应很明显 ,只有深入了解暗示效应的原理及其在广告中的应用技巧 ,才能达到有效的影响受众、促进销售的目的。

Advertising has become an inevitable means of commercial activities. Successful advertisements are dependent upon psychology by which the advertisers analyze the mental activities of the masses before they achieve the expected result. Implication as a psychological device is of great psychological effect. So, once applied in the commercial activities, implications could, by all means, influence the potential consumers and promote the sales.