摘要
Due to Jack Welch's world fame as the most successful CEO, Jack Welch China Forum 2004 drew much attention among China business circle. In order to ensure the anticipated effect, the organizing committee made full use of resources in preparing the event. All the parties involved made thorough preparations and close collaboration. CYTS M.I.C.E. won the bid through heat competition as the sole designated event service agent for the forum, which contributed to Jack Welch's most successful trip to China.