国内通信运营企业如何实施名牌战略

How Telecom Operator Undertake Brand Strategy

企业经营的目标就是品牌的市场占有率,目前各个通信运营企业都已认识到品牌的重要性。这些企业在不断提高通信服务质量、增强企业核心竞争力、使经济效益稳健增长的前提下,更需要走名牌战略之路,将自身品牌的价值提升到新的高度。分析了国内通信运营企业实施名牌战略的必要性,指出了实施名牌战略的三个关键,最后提出实施名牌战略时应注意的几个问题。

Brand market share is one of business aims for companies, and also for telecom operators. Now telecom operator is improving quality of service, core competitive strength and brand value. This thesis analyzed necessity of brand strategy, and then pointed out three key issues of the strategy, at last presented some matters for attention in practice.