影响个人投资方式的因素分析

Analysis on Factor of Influence on Personal Investment Style

目前可供个人选择的投资方式越来越多,但是从整个社会来看,绝大多数人还是固守着传统的储蓄投资。本文试图应用影响消费者购买行为的因素来分析影响个人投资方式的因素。

At prensent,personal investment style is increasing.But as for whole socie ty,the majority of investors still insist on traditional saving style.The articl e tries using the factors which affect on the consumer' s purchasing behavior to analysis personal investment style.