“茅台”“飞天”之谜——访茅台(集团)公司董事长季克良先生

Miracles of Maotai Liquor--Interview with Board Chairman of Maotai Group JI Ke-liang

“茅台”是神秘的。不仅因为她历史悠久、文化深厚、与几代党和国家领导人情缘特殊,更因为在当今激荡的市场经济大潮中,这个历尽沧桑的古老品牌竟如“涅槃”后的金凤,振翅高飞。自1998年以来,“茅台”已连续6年保持持续快速增长,产量由5365t增至10000t,销量由2102t增至5600t,销售收入由6亿元增至31.81亿元,利税总额由4亿多元增至18.8亿元。———谁能相信,这就是“茅台”这个古老品牌的现代发展速度。2003年刚过,“茅台”再传捷报,凭借与上年同比产量增长29.7%,销售收入增长26.3%,利润增长46.8%,上缴税金增长11.4%的卓越绩效,当之无愧成为中国白酒行业最重要的锋线领军企业之一。(小雨)

The long history, profound cultural background, and the special relations with several generations of national leaders all built up the mystery and charm of Maotai Liquor. Under the new market circumstances, Maotai still held unparalleled role in liquor-making industry. Since 1998, Maotai Group had realized a six-year persistent rapid development (annual liquor output from 5365 t to 10000 t, sales volume from 2102 t to 5600 t, sales revenue from 0.6 billion RMB to 3.181 billion RMB, tax amount from 0.4 billion RMB to 1.88 billion RMB). This year, Maotai Group had created another miracle by 29.7 % liquor output increase, 26.3 % sales revenue increase, 46.8 % profits increase and 11.4 % tax amount increase. (Tran. by YUE Yang)