摘要
品牌的创建,也是在"品牌链"中被执行的.当一个品牌被消费者承认,它就变成了有价值的品牌了,就会转化成品牌资产.
This article expatiates gradually on the point of how brand strategy will apply to Brand Chain operation on China's privately-owned food enterprises.
出处
《中外食品》
2004年第9期52-53,共2页
Food global industry
