摘要
现代设计的"实质"再不是一个产品包装、一张海报或一种单纯的作品样式,而是面向市场的综合体,它融入了消费心理、市场营销等许多"非实质"因素,已上升到讲求定位、讲究策略的高度,是企业制胜的法宝。
The essence of modern design is no more about a product's package, a poster or something, but a synthesized element comprised of many non-essential factors such as consumer's psychology and marketing objective. Only by adopting orientation strategy in modern design can enterprises succeed.
出处
《株洲工学院学报》
2004年第6期73-74,共2页
Journal of Zhuzhou Institute of Technology
关键词
品牌定位
产品定位
受众定位
brand-name orientation
product orientation
consumer orientation
