摘要
从业务数据库中筛选中高端客户信息 ,进行客户关系管理 ,是数据挖掘技术的具体应用。文章介绍了在 UNIX和 INFORMIX平台下 ,从人寿保险业务数据库中采集 VIP客户信息进行深度管理的设计方案及具体实现方法 ,对系统数据采集、会员积分算法、级别异动、服务活动管理等问题进行了阐述。
The CRM is a data mining application which collect s and manages VIP customer information from business database. This paper elaborates t he design and implementation selecting VIP customer information from life insura nce business database based on UNIX and INFORMIX DBMS, illustrating how to colle ct system datas, calculate member score, change member level and manage service activity.
出处
《电脑与信息技术》
2004年第5期47-50,共4页
Computer and Information Technology
