东南亚旅游业拓展中国客源市场之分析

An Analysis of Source of Tourists in Developing Tourism in Southeast Asia

东南亚旅游业的中国客源市场近几年发展很快,现在中国已经成为这一地区的主要客源国之一。东南亚各国为开拓中国客源市场进行了多方努力,实施了许多有效的策略与措施。虽然这一市场还存在一些值得关注的问题,但其增长的势头仍将持续下去,并将随着这一地区旅游服务水平的提高而得到较大的发展。

Source of Chinese tourists in Southeast Asia market is expending rapidly and China has become one of the main sources in this market. All the countries in Southeast Asia took a lot of measures to attract Chinese tourists. Although there exist some problems in this market, the trend will continue with the promotion of tourist services in this region.