当今中国电视节目编排现状、特点与趋势

The Status Quo, Characteristics and Tendency of the Layout of Chinese TV Programs

当前与今后实现电视传播“跨越式”发展的重要突破口 ,即应使中国电视节目编排由传统的“精放式”朝着现代的以分众化为特征的“精致型”编排方向实行战略性转变。各电视台尤应重视善于根据受众调查对电视节目进行整体规划 ,按新闻价值规律安排节目 ,注重研究开发与制作大量体现“窄播”特点的个性化节目。

The key breakthrough in TV programs is that the traditional layout of “selected playing' should go towards “delicate playing' appealing to TV viewers. Every TV station should adjust itself and arrange programs according to viewers. It is especially imperative that countless 'narrow' programs full of individuation should be developed and produced, which is the future tendency of digital TV after the reform.