“环球嘉年华”经营策略及对中国游乐业的启示

Strategy of Management Modei of "World Camival" and Its Enlightenment to China's Anusement Industry

目前,在整个游乐业气候低迷不振的大背景下,“环球嘉年华”(World Carnival)这个世界上最大型的巡回移动式游乐场,独树一帜,以独特的经营方式和管理理念,满载欢乐激情与浪漫气息环游世界各地,所到之处无不客流不断,财源滚滚。本文分析了其经营方式的特征及成功的奥秘,并提出了发展游乐业的几点建议,以便为中国游乐业制定长期发展规划和经营决策提供参考。

At present, in the stagnant status of amusement industiy, 'World Carnival'---the world's largest itinerant amusement park, taking its unique management modei and strategic concept, traveled around the world with exciting atmosphere and economic triumph. This paper analyzed the characteristics of its management modei and secrets of success, as well as gave some suggestions for the counterpart in China in order to provide valuable references for making long- term development plan and operating decisions.