摘要
目前我国服装市场上已形成具有行业特征的新的职业装市场体系.文中通过对职业装消费行为和市场特点的分析,尝试性地建立了职业装消费和流行分析模式,并提出职业装高档化、专业化、品牌化以及国际化的未来发展方向.
At present, new market system of business wear, which has profession characteristic, has formed on the Chinese clothing market. In this paper, through analyzed the consumer behaviors and market characteristics of business wear, the analysis mode of consumption & prevalence of business wear was tried to establish, and at the same time the development trend of business wear in the future such as superior quality, specialize, brand culture and internationalize was pointed out.
出处
《天津工业大学学报》
CAS
2004年第5期65-68,共4页
Journal of Tiangong University
关键词
职业装
职业装市场
发展趋势
business wear
market of business wear
development trend