我国职业装市场发展的分析

Analysis of Chinese business wear market development

目前我国服装市场上已形成具有行业特征的新的职业装市场体系.文中通过对职业装消费行为和市场特点的分析,尝试性地建立了职业装消费和流行分析模式,并提出职业装高档化、专业化、品牌化以及国际化的未来发展方向.

At present, new market system of business wear, which has profession characteristic, has formed on the Chinese clothing market. In this paper, through analyzed the consumer behaviors and market characteristics of business wear, the analysis mode of consumption & prevalence of business wear was tried to establish, and at the same time the development trend of business wear in the future such as superior quality, specialize, brand culture and internationalize was pointed out.