广告与市场营销关系的系统分析

A Systematic Analysis of the Relationship Between Advertising and Marketing

广告虽是市场营销的一个组成要素 ,在市场营销系统中却是一个不可替代的重要要素。运用系统理论进一步阐明广告与营销系统的关系 ,以及阐明市场营销系统内部构成要素的逻辑关系是广告自身新质变化的必要依据 。

Advertising is a partial but irreplaceable element of marketing.Based on the theory of systems,the paper tries to clarify the subordinative relations between advertising and marketing,and demonstrate how the logic relations of grow and decline among the component elements of marketing system affecting the quality fluctuation of advertising.The purpose is to better understand the relations between advertising and marketing,and avoid an absolute view of the efficacy of advertising.