老年市场营销组合策略简析

Make a brief analysis of tactics for marketing mix of the old market

通过对老年市场发展前景、目前老年市场的营销组合现状的分析,得出老年市场供需失衡的结论。根据老年产品的需求尚未满足、老年产品价格定位与老年心理定位存在偏差、老年市场渠道缺少开发等问题提出了相应的营销组合策略,即老年产品的质量要改良,品种要增多,老年产品定价要准确,要拓宽产品分销渠道,要加强老年产品的促销。

By making an analysis of the developmental prospect of the old market and the present stage of marketing mix of the old market.The conclusion that supply and demand for the old products is imbalance has been drawn.According to questions that the demand for the old products is still not satisfied;the price reservation of the old products deviates from the one of the old psychology and the old market channel lacks developing,the tactics for the corresponding marketing mix are put forward.Namely the quality of the old products wants the improvement;the variety should be increased;the price should be fixed accurately;the distribution channel of the products should be widened and maketing of the old products should be strengthened.