论企业竞争情报的实践研究——分析格兰仕进军空调业

本文笔者结合实例 -格兰仕集团 ,运用企业竞争情报分析方法———SWOT对格兰仕进入空调行业进行了具体的分析。主要包括环境因素分析、SWOT矩阵分析并提出了相应的对策与竞争战略。

The author has a concrete analysis on Galanz by making use of the method of SWOT,combining with the the example-Galanz Enterprise.This includes the analysis of context factors,SWOT matrix and so on,then Puts forward the relevant the countermeasures and competitive Strategy.At the same time,the author points out the significance of Enterprise competitive intelligence practicing research.