我国供电企业营销管理存在的问题及对策

Problems in and Countermeasures for the Marketing Management of Chinese Power-supply Enterprises

在阐述电力营销管理基本原理的基础上,指出供电部门在电力营销管理中的不足,并从历史和制度两方面分析了其形成的原因,最后提出了应对的策略。

Based on expounding the fundamental theory of the power marketing management, this paper points out the shortages existing in the marketing management of the power-supply departments, analyzes on the causes of their formation from two aspects of the history and the system, and puts forward some corresponding strategies.