价值系统的模块化与价值转移

Modulization of Value System and Value Transfer

“价值”是一个极具争议且令人富于联想的词汇。在最近的文献中,涉及产品价值的研究多数是从企业生产、经营和管理的角度展开的,从消费者层面系统研究产品价值问题的著述并不多见。基于此,本文试图从消费者层面挖掘产品价值的基本内涵,通过对消费者需求的剖析,揭示出产品的价值形成、价值测试以及价值结构的基本关系;进而利用模块化的基本原理阐释了价值系统的模块化结构;在此基础上,厘清了产品价值系统的三类价值转移问题。

Value is a disputable and imaginable word. In the latest literatures involved in the value of products,more demonstrated from producing, ruling and managing; fewer studied systematically from the comsumers. so the author would try to dig out the fundamental connotation of the product value from consumer, and reveal the basic relations between the formation, test and system of value through analysing the demand of consumer. This article would interpret the modulization structure of value system through utilizing the theory of modulization. On this base, the author clarifies three kinds of value transfer problems about product value system.