人口特征与未来北京报纸受众需求

Population Characteristics and Future Demand of Newspaper Readers in Beijing

申奥成功为北京提供了新的发展机遇。到2010年,北京将率先在全国实现现代化,向国际大都市迈进。未来北京的人口规模、收入水平、文化素质、年龄结构、人口流动以及在京外国人等人口特征会有很大变化,这些变化决定着未来北京报纸受众的阅报需求,进而影响北京报业的发展方向。北京报人要有超前意识,准确把握报纸受众阅报需求变化趋势,才能在日趋白热化的北京报业市场竞争中取胜。

The success in the application for hosting city of the Olympic Games has provided Beijing with new opportunities for its development. By year 2010, Beijing will have taken the lead nationwide in accomph'shing modernization to step into the rank of international metropolis. In the future, population characteristics such as population scale, income level, literacy quality, age structure, population flow and foreigners in Beijing will change a lot. AE these changes will determine the demand of newspaper readers and then influence the development of Beijing newspaper industry. Beijing newspapers industrialists must grasp well, with the foresight consciousness, the changing trend in the demand of newspaper readers so as to succeed in the increasingly fierce competition of Beijing newspaper market.