论绿色营销与企业实施绿色营销的策略

Green marketing and enterprise's strategy to implement green marketing

介绍了绿色营销的内涵及其基本特征,分析了企业实施绿色营销战略的必要性和可行性,并对企业加快实施绿色营销的策略提出了若干构想。

This paper has introduced the intension of green marketing and essential feature, and on the basis of this, Have analyzed further that the enterprise implements the necessity and feasibility of green marketing strategy, At last, put forward several idea to the tactics that the enterprise accelerated implementing green marketing.