论品牌农业

On Famous-brand Agriculture

文章从国际农业大市场的要求、农业可持续发展、农业产业化发展、人们消费取向发展变化以及提高社会整体效益的要求等五个方面 ,阐述了我国发展品牌农业的必要性。同时 ,分析了品牌农业所具有的产品品质的主导性、市场环境的适应性、生产经营的规模性、发展模式的多样性、产业发展的持续性、消费安全的保障性等特点。据此 ,提出了我国品牌农业发展的对策思考 ,即明确我国品牌农业发展战略的思路 ;把握我国实施品牌农业发展战略的基本原则 ;科学确定我国品牌农业发展战略 ;

The paper analyzes the necessity to develop famous-brand agriculture from demand of international market, sustainable development of agriculture, agricultural industrialization management, tendency of consumption and efficiency of social economy. The paper points out the major characteristics and qualities famous-brand agriculture possesses, such as adaptability of market environment, consumption safety and so on, and comes up wit the countermeasures to develop famous-brand agriculture in China.