注意力经济环境下传媒的核心竞争力

On the Core Competence of Media in the Attention Economy

注意力经济是以注意力资源的生产和分配为基础所形成的经济关系以及商业运作模式,关于“注意力”的探讨为传媒的研究提供了一个新视角。本文认为,媒介经济也是注意力经济;注意力经济环境下传媒的核心竞争力依然是内容;丰富的高品位的内容是获得受众持久注意力的根本,是媒介可持续发展的关键。

The author points out that 'attention economy' is the economic relation and the business operation pattern that based on the production and distribution of attention resources,and that the study on 'attention' provides a new approach to the study of media.Then he suggests that media economy is also the attention economy,and the core competence of media in the attention economy is the content.In the end,the author emphasizes that rich and elegant content are fundamental element for media to attract attention and are the key point for media to keep the sustainable develop.