7w. Timothy Coombs. The Internet as Potential Equalizer: New leverage for Confronting Social Irresponsibility[J]. Public Relations Review.24(3).1998.
8Hang yi-hui. Public Relations Strategies, Relational Outcomes, and Conflict Management Strategies Unpublished doctoral dissertation[J]. University of Maryland, College Park, MD.1997.
9Formally adopted by PRSA Assembly[J]. November 6,1982.