摘要
提到牛奶，大家都会立即联想到，越来越多的品牌及越来越便宜的价格。不仅如此，一些地区价格已低得惊人，甚至便宜过了瓶装水。某些城市，利乐包常温奶已卖到了3．8元／升。在重庆，一升伊利纯牛奶降价幅度超过35％，而且，有预测说这样的现象还会持续。纯牛奶惨烈价格战所引发的另一个担心就是酸奶会不会成为下一个战场?
In China,yoghurt market is developing very fast.New Zealand is not only strong in dairy ingredients with 38% market share, but also experienced in yoghurt products. Yoghurt products with different flavors,nutrition and functionalities are becoming more and more popular in the New Zealand market.In this article, Fonterra (China ) Ltd. will demonstrate the yoghurt products and market in New Zealand.From which, we wish our manufacturers can get some new ideas.
出处
《中国食品工业》
2004年第8期30-32,共3页
China Food Industry
