摘要
6月,意大利米兰,我应邀参加了于14日至16日举行的首届葡萄酒及酒文化专业展(Miwine)。意大利的葡萄酒闻名于世,我一直盼望能够走近它的文化和内涵,真正地了解它是怎样像意大利足球那样征服世界的。所以,在参加Miwine展会期间,当我置身于葡萄酒的世界,和着地中海的清风品尝着地道的意大利红酒,我的心是无法平静的。
MiWine, the first professional exhibition of wine and Spirits, occurring biennially, opened its inaugural edition on Monday, the 14th of June, 2004, in Milan. After fashion and design, Milan directed its attention to wine, dedicating to this important player of the ' Made in Italy ' an extraordinary professional exhibition. Realized by SIFA, a joint venture between Fiera Milano SpA. MiWine was a business oriented exhibition, with an extremely international connotation. Its aim, answering the producers' requests, was to become the perfect launch pad for an effective industry marketing policy.
出处
《中国食品工业》
2004年第8期44-45,共2页
China Food Industry