标准定功能 生死取决诚——2004中国功能饮料、运动饮料发展论坛侧记

Standard Normalize Beverage Market

近日由中国饮料工业协会举办的2004中国功能饮料、运动饮料发展论坛上，众多专家学者各抒己见，预示着我国功能饮料的发展，又将迈上一级台阶。

Now, domestic beverage market basically monopolized by four magnates: Pepsi-Cola, Coca-Cola, Uni-president, Tinghsin whose market positions are changing. As new company, Uni-president, Tinghsin has been continuously developed for several years and been powerful competitor of old Pepsi-Cola, Coca-Cola, although they still rule carbonated drink market. Centralized competition has been the main form, but different types of beverage has unlike monopolizing level, carbonated and tea drink markets are controlled under oligopoly while bottled water and fruit beverage markets undergo fierce competition among several enterprises.