摘要
体育产业在我国属于“朝阳产业”，体育用品市场也因其消费结构、社会结构、产业结构而拥有一个宽松的环境，前景广阔；同时，体育用品消费者的生活观念与分布与将影响到体育用品市场的走势。２１世纪的体育用品市场将呈现产品系列化、名星效应化、运动休闲化、对象童年化、产品科技化等发展特点。
Through analyzing the sports goods market in the sports industry, this article expounds the view that the sports goods market of our country is now in a favorable condition, examines in a perspec-tive way the existing condition of the consumer market and reveals the future characteristies of this market. this is to provide theoretical references for the relevant entreprise.
出处
《体育科学研究》
1999年第4期5-8,共4页
Sports Science Research
