儒商萌现——浅论《聊斋志异》中的商人形象

A Brief Account on the Scholar-Merchants in Liaozhai Zhiyi

《聊斋志异》中 ,已经出现了儒商的形象 ,这是文言小说的重大收获。儒商形象的基本特征是诚信为本的经商道德 ,义利合一的经商准则 ,诗酒儒雅的经商心理 ,科学理性的商务管理和回报社会的人文关怀。与此同时 ,下位性、官本位和农耕圈是《聊斋志异》

The images of scholar-merchant were firstly appeared in Liaozhai Zhiyi, which was a great breakthrough of Chinese classical novels. The basic characteristics of scholar-merchants in Liaozhai Zhiyi were: the commercial ethics of being honest and credit, the commercial principle of righteousness integrated with benefit, the commercial psychology of scholarly bearing, the scientific business management and the humanism of rewarding the society.