增强高校新闻宣传工作有效性初探

On Strengthening the Validity of the Propaganda of Colleges and Universities

高校新闻宣传工作是党的宣传思想工作的一个重要组成部分。高校新闻宣传工作要以促进发展为第一要务,以现实需要为第一信号,以促进工作为第一目的。

The propaganda of colleges and universities is a component part of the Party's propaganda. The article analyse the new demands and new challenges facing colleges and universities propaganda in the new period as well as the existing inadequacy. In addition, the article puts forward the way of exploring and developing the propaganda of colleges and universities.