乳品行业企业现状及竞争态势战略分析

The dairy industry's enterprise state and strategic analysis on the competitive profile

对乳品行业的企业基本情况及竞争格局的现状进行了分析,介绍了乳品行业中资本介入的现状与发展趋势,说明了乳品企业在市场开拓、产品创新等方面竞争的同时,还受到资本市场的挑战,同时用迈克尔·波特的五力模型方法(五种力量框架)对每种力量进行分析,并对影响行业的重要经济因素进行了系统性的评估,从而对乳业的竞争态势进行了论述,提出资本运作已成为企业生存与发展的战略选择。

With increasing of the listed companies in the dairy industry,capital operation has been a hot topic.Under the circumstance,the article analyses the state of Chinas dairy industry and the trending of capital operation.The dairy industrys enterprises must face challenges of capital operation in the capital marketing.Then uses the five strengths model to analyze the dairy enterprises competitive profile.The article advances a view about the capital operation having become a strategic selection of the enterprises living and developing.