摘要
为了实现广告的特殊的劝说功能 ,广告商用尽各种策略 ,修辞则是其中重要策略之一。修辞作为一门劝说的艺术能帮助广告商实现其预期的目标。文章从心理语言学的角度 。
Ad-writers employ all kinds of strategies to fulfil the special function-persuasion of advertisements?Rhetorical devices are the important strategies, which contribute to the realization of expected aims of the ad-writers?The paper will probe into rhetorical devices in adverting English on the basis of psycholinguistics ?
出处
《邵阳学院学报（社会科学版）》
2003年第6期111-113,共3页
Journal of Shaoyang University:Social Science Edition
关键词
广告英语
修辞格
心理语言
Advertising English
Rhetorical devices
Psycholinguistics
