对实施农产品品牌战略的思考

The thinking on implementing the brand strategy of the agricultural product

加入世贸组织后,国外优质农产品大量进入国内市场。面对农产品市场竞争的巨大压力,加快实施品牌战略尤为重要。本文从分析实施农产品品牌战略的重要意义以及影响我国农产品品牌形成的因素入手,提出了加快实施农产品品牌战略的主要对策,以增强我国农产品在国内国际市场上的竞争力。

After entering WTO, the foreign high quality agricultural product enters the domestic market in a large amount. In the face of the enormous pressure of the market competition of the agricultural product, it is particularly important to accelerate implementing the strategy of brands. This text analyses the importance of the brand strategy of the agricultural product and factors that affect the agricultural product brand of our country and proposed that accelerating the implement of the main countermeasure of the brand strategy of the agricultural product, in order to strengthen the competitiveness of agricultural product of our country on the international market at home.