摘要
采用文献资料法和问卷调查法对我国体育市场进行了研究 ,将其划分为 7类。在分析我国体育市场发展现状的基础上 ,以城市居民体育消费结构为依据 。
Interview and literature were used to study sports market in China , which was divided into seven types by the author. According to analysis of current sports market situation and consume structure of urban resident sports, a series of proposals on developing Chinese sports market were put forward.
出处
《天津体育学院学报》
CAS
CSSCI
北大核心
2000年第4期7-10,共4页
Journal of Tianjin University of Sport
基金
国家体育总局体育社会科学
软科学项目! (1 69SS982 6)
关键词
体育市场
体育消费
开发
对策
sports market
sports consume
develop
countermeasure
