摘要
一说起美国的FDA,可谓大名鼎鼎.
一说起中国的保健品,可谓毁誉参半,其原因之一就是缺乏诚信.但就是我们的一家企业,居然敢在自己的宣传手册上赫然印着"美国FDA认证的抗癌产品"的字样.
Essential characteristic of health products should have specific health care function, not curing the disease as object to the human body. Some operators promise efficiency of product their desperately, even propagate curative effect, whose purpose is to let consumers regard health products as the medicines. Although some health food manufacturers do not point out function of product directly, fuzzy advertising words and have misleading expressions such as pure traditional Chinese medicine preparation, effective fast etc.
出处
《中国食品工业》
2003年第10期12-14,共3页
China Food Industry
