“口碑”如何点石成金

Marketing of Public Praise

提起保健品,人们总有一种不信任感,这也难怪,谁让它老出问题呢.可就是这样一个环境,脑白金、钙中钙等产品照样销售得热火朝天,"口碑"在这里起了重要的作用."口碑"是人们对某种产品或某个事物的评价.在市场上,口碑创造了一个又一个的商业传奇,它可以让默默无闻的商品变得家喻户晓,为商家制造出惊人的价值.

Mentioning the health products, people now always have a kind of distrust for there were always some problems. But some famous brand stili sold in full swing because public praise has played an important role here. Public praise is people's appraisal of a certain product or a certain thing. On the market, the public praise has created one and another commercial legend: it can let the unhonored goods become widely known and produce surprising value for the trade company. Trend of globalization make public praise develop without restriction of geographical condition which show it will be an important factor of market.