救救青稞酒

Who Give New Life

7月下旬,青海西宁召开了"西洽会".几个参会的媒体朋友回来对我一番感叹:"青稞酒要完了!".作为与牛绒衫、藏药是青海地区的三大特色产品,曾被称为统领高原产业化的"三套车",但牛绒衫最先"翻车",难道青稞酒产业也要重蹈覆辙吗?

With 300 years history, Highland Barley Liquor from Qinghai Province was popular in mass in a long time, especially after a rapid development in 1990's. However, it has nearly been placed in a forgotten corner. Why? At first, many enterprises are in trouble, for countless false Highland Barley Liquor on the market has destroyed its reputation. Besides, so many small factories exist and there are no famous brands, which is disadvantage in competition. It is also a challenge that increasing famous liquor companies make it in a worse position. It would be a tragedy if this characteristic Liquor died out.