摘要
从现状分析,乐百氏目前物流运作问题总体表现在较高的物流成本和满意率低的服务水平。 物流成本主要由运输成本、仓储成本和配送中心管理成本构成,乐百氏的市场集中在大中城市,它通过这样的方式来组织它的物流活动,在主要销售区设厂来……
Lebaishi, a well-known company that is famous in pure water and mineral water, has held the second position in drink market. Its success can be attributed to good supply system, which is a functional chain. Its supply chain was set up to minor minimize the cost, in the course of purchasing material, processing, supply. This also is considered as the main power to achieve cost advantage and create service value. This article analyze its logistic system on products, channel relationship, sales nets, stock strategy, market demands, supply strategy, organization structure.
出处
《中国食品工业》
2003年第6期55-55,共1页
China Food Industry