试论发展体育产业的价值取向

Research into the Value Orientation of the Development of Industry of Sports

体育产业化的积极意义 ,在于促进我国体育工作进一步关注社会体育市场需求、把握市场导向、完善体育服务体系、树立效益观念、规范竞争秩序 ,从而实现体育发展机制的根本转变。在剖析体育产业与体育产业化二者之间实质联系的基础上 。

The active meaning of the industrialization of sports includes the following:(1)to make the work of sports to concem the need of sports market;(2)to grasp the direction of the market;(3)to consummate the system of the service;(4)to set up benefit concept;(5)to make the competing order to realize the conversion of the developing mechanism of sports.This essay analyses the relationship between industry of P.E. and sports and the industrialization of P.E. and sports.It is hoped that this essay can give us some enlightenment to understand the connotation of the development of industry of P.E. and sports.