电子商务与个性化需求

E-Commerce＆ Characteristic Needs

电子商务是一种新的经济模式，正以极其迅猛的态势席卷全球，并将给人们的工作、生活和消费方式带来极大的变革。本文介绍了电子商务和个性化需求的基本概念及两者的关系，以及企业如何通过电子商务来满足顾客的个性化需求，从而建立企业、顾客、社会的三赢模式。

E-Commerce is one kind of new economic model. It is rapidly sweeping across the globe, it will greatly change people's work、 life and consuming style. This paper introduces the basic concept of e-commerce and characteristic needs and their relationship. And also, it discusses enterprises about how to satisfy customer's characteristic needs by e-commerce, so as to build the model of enterprises、 customers and societies' all winning.