摘要
在现代社会中 ,形象已经成为一种资源——形象资源。形象资源就其特征和发挥作用的方式来看 ,与主体的公共关系活动存在着十分密切的关系 ,具有高度的一致性。因此 ,将公共关系活动与形象资源的培植与开发活动紧密结合起来 ,才能取得最佳的效果。
On the basis of image, image resources have been widely accepted in modern society. From points of view of the features and the way that image resources function, image resources and public relations have close relationships. They share many characteristics in many aspects. In order to acquire a best effect, we should combine public relation activities with the cultivation and development of image resources.
出处
《河北理工学院学报（社会科学版）》
2001年第1期49-52,共4页
Journal of Hebei Institute of Technology (Social Science Edition)
关键词
形象资源
公共关系
集聚功能
扩散效应
.
image resources
public relations
centralization function
diffusion effect
