对企业体育基本理论的探讨

Thinking Deeply On the Primary Theory of Corporation Sport

随着整个社会事业的进步 ,体育与企业的结合越来越密切。体育在现代企业组织中开始发挥重要作用 ,一些著名企业已经把体育作为企业战略的组成部分。本文从市场学的角度就企业体育的一些基本理论问题做了分析 ,探讨了企业体育的概念、特点、作用、产生背景、内容构成和运作方式 。

With the developing of society, the relation between sport and corporation became more and more closer. Sport became a part of strategic tatget of some corportion.On the angel of marking, the paper discussed the concept, chatacter, utility, developing surrounding content and working model of corporation sport.