竞争情报——现代企业信息工作的核心

Competitive Intelligence Is The Core of Information of Modern Enterprises

入世后 ,企业参与全球性竞争 ,竞争的激烈程度加剧 ,对企业信息工作的要求也随之提高 ,竞争情报工作成为企业信息工作的核心。本文从不同角度分析了企业对竞争情报的需求 ,提出了建立一个有效的竞争情报系统的基本步骤及竞争情报开发利用的基本方法和策略。

After entering WTO,competitve intelligence will be the core of information of modern enterprises because of the keen competition.How to develop and use the competitive intelligence?Firstly,we should collect not only static but also dynamic information.Secondly,it is important to gather the intelligence of competitor.Thirdly,advanced ways should be used to analyze the competitive intelligence.