传媒工作者社会性别观念和行为取向调查及对策的战略思考

The Strategic Thoughts on the Study and Countermeasure on Media Operators' Gender Conception and Behavior Orientation

传媒工作者的社会性别观念认知水平及其运用社会性别分析方法分析社会现象的能力,从某种程度上决定着该媒体的社会性别导向,从而影响着公众的社会性别观念。本研究报告描述了江苏省大众传媒工作者的社会性别观念认知水平;尝试性分析了大众传媒工作者在不同社会性别观念支配下的社会性别行为取向;并就妇女组织促进媒体表现平等的社会性别关系进行了战略思考。

The ability through which the media operator cognizes gender conception and analyzes social phenomena by use of gender analysis approach , to some extent, determines the media's gender orientation and affects the gender conception of the general public.This research paper describes the cognitive level of the gender conception of media operators in Jiangsu Province; and tentatively analyzes mass media operators' gender behavior orientation under the domination of different gender conceptions.The paper also raises strategic thoughts on how women's organizations should promote media to present equal gender relationships.