对我国体育竞赛市场运作环境的分析

Analysis of the Micro-Environment of the Sports-Competition-Running Market in China

随着我国经济体制改革的不断深化和体育产业化的不断扩大，我国的体育竞赛活动由原来的行政指令性计划举办正在向市场运作的方向转换。因此，体育竞赛若要步入市场，就必须研究市场环境，而微观环境则是体育竞赛活动进行市场运作能否成功的关键因素。通过对我国体育竞赛活动的微观环境的构成进行分析，有利于我们对体育竞赛市场化运作的充分认识，从而能够准确把握我国体育竞赛市场运作的一般规律。

With the rapid and deepening development of the economic structure reform and the industrializing kinetic sector. Sports-competition-running in China is disen- tangled from the government executive orders, and stepping into the market. It is obvious, if sports-competition is about to step into the market, we have to analyze and research its microenvironment.