我国体育用品业的名牌发展战略

Strategies towards developing Chinese famous brands of sports products

扶持体育名牌 ,保护体育名牌 ,建立体育名牌评价标准体系 ;正确定位市场 ,加强体育用品质量保证体系的建立 ,树立现代营销观 ,从而促进我国体育用品业的健康、持续发展 ,创世界名牌 ,让中国的体育用品称雄于世界。

This article puts forward that to promote sustainable development and to create world famous brands of sports products we should support famous brands of sports products in the country and protect them.We should establish standard system of evaluation.We should also find correct market orientation and set up modern view of marketing.